Facts and Numbers

Unique offer

Facts

  • the largest choice of cultural, knowledge and entertainment products in Poland – over 2 400 000 titles on offer
  • a unique mixture of categories: press, books, music, films, multimedia, stationery and event tickets - “A whole world of culture and entertainment under one roof”
  • 520 000 titles in our domestic catalogue on www.empik.com and over 1 880 000 titles in the foreign catalogue
  • 1,5 million English titles
  • more than 2000 press titles in several languages in our biggest store: Empik Junior in Warsaw

 

Continued development

Facts

 

  • 153 stores in Poland and 19 in Ukraine (data from 30/06/2010)
  • 33 coffee bars empik cafe in whole Poland (data from 30/06/2010)
  • about 80 thousands m2 of total floor area in Poland (data from the beginning of 2010)
  • 20 new empik stores opened in 2009
  • 4000m2 – floor area of the biggest empik store in Poland (Junior in Warsaw)
  • nearly 3000 employees in Poland and 200 in Ukraine
  • 25-30% sales growth rate (year over year)
  • 11000 m2, 35km of shelves in the empik central warehouse launched in June 2008

 

 

 

 

 

The popularity among Poles

Facts

 

  • 96% of Poles are familiar with the empik brand
  • apprx. 8 million people visit empik stores each month
  • 25 million customers per year use empik as a guide to new cultural trends and everything that is worth attention in culture
  • the Internet shop www.empik.com has 2,4 million visitors per month

 

 

 

Fascinating history

Facts

 

  • more than 60 years of tradition!
  • the first MPiK Club was opened in 1948 at Unia Lubelska Square in Warsaw
  • in the 1970s nearly 100 MPiK Clubs (KMPiK) were operating in most big Polish cities and about 300 clubs in small towns and villages
  • in 1975 in KMPiK in Poznań you could browse through 405 press titles in several languages, including only 160 in Polish
  • during 30 years of its activity MPiK Club in Zielona Góra organized 1031 exhibitions and 2831 events, 675 popular science events and 1495 cultural artistic events
  • in the 1950s MPiK Clubs started up Foreign Language Schools which offered a wide variety of language courses, such as Scandinavian or even... Japanese

 

 

Achievements

Facts

 

  • empik won the title of Master of Trade and Services 2009 in category “My leisure time”
  • empik qualified for close finals of a prestigious competition World Retail Award 2009 in category: Emerging Market Retailer of the Year
  • in 2007 PremiumBrand research, empik won the title of The Highest Reputation Brand in category Trade and Services (carried out on a group of consumers and among mangers and businessmen)
  • emik is the winner of “Quality Service Emblem 2009” (category: press, books, multimedia)
  • empik’s rebranding project, prepared by the BNA agency, was singled out in the renowned 2010 Rebrand 100 as the only polish project

 

 

Activities to promote the development of culture

Facts

 

  • supporting interesting events and important cultural institutions
  • promoting talented and ambitious young artists
  • organisation of the “Bestsellers” competition – the largest cultural initiative of this kind in Poland
  • own website with culture news bulletin and a magazine “Volume of Culture” containing exclusive journalistic materials – two reliable in-depth guides to both high and popular culture events in Poland and all over the world
  • empik runs children’s education programme "Przecinek i kropka" (“A Comma and a Dot”) which promotes book reading among the youngest
  • 30 thousand children took part in lessons prepared by Przecinek i Kropka during a two year activity of this unique education programm