Database Marketing
Sprzedaje dvdmax : 609,33 zł
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
| ID produktu: | 1026394810 |
| Tytuł: | Database Marketing |
| Seria: | International Series In Quantitative Marketing |
| Autor: | Blattberg Robert C. , Kim Byung-Do , Neslin Scott A. |
| Wydawca: | Springer-Verlag Gmbh , Springer-Verlag Gmbh , Springer Us |
| Język wydania: | angielski |
| Data premiery: | 2009-05-01 |
| Forma: | książka |
| Okładka: | miękka |
| Wymiary [mm]: | 50 x 236 x 154 |
| Indeks: | 60601308 |
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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer ...