Unleashing the Power of Digital Signage

The combination of several modern technologiesflat-panel screens, cellular wireless networks and the Internethave made possible a distinct new communications medium: digital signage. Digital signage, alternately referred to as digital-out-of-home (DOOH) or the 5th Screen, allows the delivery of narrowcast messages directly to individuals when and where they are most receptive. The power of the 5th Screen derives from its ability to deliver motivating content at a time and place where the individual viewer is most likely to respond to it. Messages, refresh times, and more can be managed efficiently through a central network broadcast hub. Unleashing the Power of Digital Signage focuses on the most important aspect of a digital signage with detailed, "how-to" information on developing content for the fifth screen: type, mix, timing, screen share, audience dynamics, etc.